Web based Email Marketing Case Studies
These examples of web based email marketing demonstrate some key features of successful campaigns. They also offer some alternative approaches to creating a web based campaign, and solutions to some of the more common problems, such as how to handle lots of content.
It's ok to think small
If you think small business email marketing needs big
budget and big numbers, then this example will make
you think again
Content is king
This case study of a bulk email marketing campaign demonstrates why valuable content is the key to
success
Lots of content and no space?
No problem. Here's an example of combining web based PDF
newsletters and simple email marketing templates to handle
lots of content
No HTML required
This is another example of combining web based PDFs and simple email marketing templates to deliver content-rich campaigns, plus the ability to track response rates
Prize Draws & Landing Pages
This case study of targeted opt in email marketing uses an opted-in database plus clicks-through & landing pages for a web based competition. Simple but very effective!
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If you only look at one of these case studies, choose 'It's ok to think small'. It beautifully illustrates the value of recruiting willing volunteers to your database. |
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There’s more to using a database than email. You might find these pages interesting...
To leave web based email marketing and start at the beginning, visit our database marketing homepage>>
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