Expert Unbiased Advice on Database Marketing for Small Business

Database marketing - it's all about building a profitable win-win relationship with your customers...

Creating a growing list of customers who have said 'Yes, I WANT to hear from YOUR business'.

Recording their likes and dislikes, interests and preferences.

Managing their information in a computerised electronic filing system - a database - to keep it up to date and easy to access.

Sending them marketing emails, text messages or mailshots BURSTING with great content that's relevant to them.

Measuring the response rate, identifying what works and what doesn't. Always giving fantastic value and treating every customer as a VIP.

The benefits? Better response to your marketing, more repeat sales, more satisfied and loyal customers, more new customers, less money wasted on inefficient marketing.

Want to learn more? You've come to the right place. This website will help you...

• save money by avoiding bad buying decisions
• save time by minimising basic mistakes
• hit the ground running and start making extra sales right away
• avoid hefty fines and bad PR by keeping on the right side of the law

You'll find case studies of real life email and text message marketing campaigns full of ideas and techniques that you can use, tips on how to attract and keep customers on your business marketing list, legal guidance, product comparisons, factsheets and checklists to download and much more.

So what are you waiting for? Come on in!